©Femi Adefioye. All Rights Reserved http://entrepreneurship-skills.blogspot.com
Want to generate massive income, make more sales, simple right? But how many average small business owners do you think know how to sell? Letting their competitors stole their hard work. If you want to know how to sell more effectively which means putting more money into your pocket then read on, this could be the article that will change your mindset about selling.
Build a long-term value not a Short-term value.
An intelligent and smart entrepreneur knows it will be paid off to build a long-term value rather than the short one. You might lose some money initially, however, in the long term you will get many times return. The rule for any long-term value is success, it’s as simple as that, “make sure your customers are always happy”.
Put it in practical way, you can offer more bonuses that have some more values than the price they pay to buy your product.
You can call or send mail once in a while to know their progress. You should treat your customers as a long-term buddy. Buddies will not just take money from his or her friend and run away the next morning.
Always maintain a good relationship, follow through, this will make your customers to always referring you to their friends, associates, or families for many years to come. Jeff Bezos said: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”. Your customers will spread the word, which can have a positive impact on your sales.
Focus on the selling first not the product.
You should avoid making the mistake of so many small business owners that have all their concentration on their product initially, rather than focusing on selling. You need to sell to make money. So focus on sell, sell and sell. Here are few ideas that might inspire you:
Go approach people. Whenever you go; to the mall, café, or club, there is nothing wrong with just saying hi, give your business cards and tell them about your business and everything you have to offer them. Tell them about the immediate benefit after buying from you, which can make them jump to your offer.
Be consistent, some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five "no's" before you get a "yes." Jack Canfield said: “If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.” You should be persistence and never give up until you make those sales.
Put advertisement on newspaper. Put advertisement in a way that shows you are in authority. You can write article about your subject of expertise. You might not get paid in the beginning, but the credibility you will build during the years is what makes your business keep having momentum to keep alive.
Finally, make sure your product is really what you have claimed it to be, offer a good product for the continuity of your business. “I think it's very important that whatever you are trying to make or sell, or teach has to be basically good. A bad product and you know what? You won't be here in ten years.” Said by Martha Stewart. So make sure your product is good one, which will make people to keep coming back to you.
After all you have done, what is next is to wait and see the result of your efforts materializing in term of sales. Continue the process again and again for your new or your existing products.
To your success!
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©Femi Adefioye. All Rights Reserved http://entrepreneurship-skills.blogspot.com
